An email template design can do wonders for the emails you send. Some people say it could bring color to its dull life, while others say that it could make your letters more attractive. But even if this is the case if it isn’t compatible to the browser or email client your reader is using, then don’t expect something life changing to happen here.
Email template design compatibility has always been an issue. In some browsers and email clients your email may look wonderful, magnificent or maybe even perfect but if you’ll test in other browsers it will suck and look like hell. A lot of these compatibility problems we’re present a long time ago, but with better programming universality today, this issue has been rectified a little bit.
Compatibility problems usually occur when you code the whole template all by yourself. I hate to say this but your lack of experience in programming and limited knowledge in the programming language poses a big problem when we start talking about multiple browser compatibility.
This is the reason why hiring professional web programmers or web companies in building templates is way better to do than just do it all alone. Professionals have their way of checking things for compatibility errors. It’s their extensive knowledge and experience on the craft that helps them solve these problems. But if you just can’t afford a professional to do it for you then here are a few things you might consider adopting when building your templates. Email Template Design
Stay away from image files – Images looks good, it eliminates the need for you to be too specific in the programming but it could pose a big problem for you. A lot of browsers and even email clients block images so they won’t be loaded automatically.
If you can’t stay away with images, make it minimal and make sure you use file names that sound relevant not just random words or numbers that will be irrelevant for the reader. Make everything count.
Read, read and read – There’s really no substitute for reading. Research on the net, Know the nuts and bolts in email template design. There are a lot of forums online that could possibly give light on the topic.
Making your own email template design can be a fun activity. It’s the best way to step forward and test your skills and knowledge in basic programming. However, some hiccups you might experience along the way might spoil the whole experience. That’s the reason why I’ll be leaving you with a few things to note during the whole activity.
A lot of people who has been making the design themselves complain that their work isn’t just good enough while some people even think that their work might just as well go to trash. This is usually the reason why they just call it quits and never think about making a template again.
Quitting doesn’t solve the problem. Maybe we just got a problem in the art department here. The working principle in designing the templates is simple. That is to make the design simple and not too flashy.
Simplicity as we know it is always the best. A flashy email might get someone interested but the flash might just blind the reader and take them out of focus to what really the email is all about. Find a balance between the glitters and functionality. I don’t expect you to get this all at once, so don’t quit immediately. Aside from that, the flash and glitter might just not show itself specially when there is compatibility issues involved.
Speaking of compatibility issues, these templates can be plagued with compatibility issues specially if you coded the whole thing all by yourself. Your work may look good in one browser but when you check it on others, it may not just look like how it should be.
Compatibility has always been a problem and has been one of the big reasons why it’s better to just have someone do the job for you, but of course, hiring a professional defeats the whole idea of the activity.
To get away with most of the problems of compatibility, it’s a good idea to just work on an existing open source or free email template design that’s made by a professional. These templates will be more likely void of errors, so it will reduce the chances of getting errors along the way.